The PASS Professional Development Virtual Chapter is a resource for information and conversation on the professional development topics for people in the technology industry.

 

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Next Meeting: Wed, Jun 10 2015

Personal Branding: Marketing for Today's Technology Expert

Language: English
Event Type: Online
Online Meeting URL: https://attendee.gotowebinar.com/register/4566241370423240194
RSVPURL: No RSVP Necessary

Are you taking care of your personal brand?

Eileen Fisher talks to us about what it means to have a personal brand, how to define, cultivate and care for it over time. In the end, a personal brand is simply what people know you for, and everyone has one, whether they're working on it intentionally or not! Eileen dives into what makes an effective brand and why you want to own and grow it - whether it is to get new projects or a promotion. This leads to a conversation around professional social media product like LinkedIn. There are places to maintain your personal brand, it’s worth spending a little time to get it right!

When

iCal
UTC : Wed, Jun 10 2015 16:00 - 17:30
Event Time : Wed, Jun 10 2015 17:00 - 18:30 GMT Daylight Time
Your Local Time: Wed, Jun 10 2015 16:00 - 17:30

Where

http://prof-dev.sqlpass.org
Professional Development Virtual Chapter web site

Direction: None

Featured Presentation

Personal Branding: Marketing for Today's Technology Expert

Speaker: Eileen Fisher, Founder Fisher Consultants

Summary: Are you taking care of your personal brand? Eileen Fisher talks to us about what it means to have a personal brand, how to define, cultivate and care for it over time. In the end, a personal brand is simply what people know you for, and everyone has one, whether they're working on it intentionally or not! Eileen dives into what makes an effective brand and why you want to own and grow it - whether it is to get new projects or a promotion. This leads to a conversation around professional social media product like LinkedIn. There are places to maintain your personal brand, it’s worth spending a little time to get it right!

About Eileen: Eileen Fisher is a highly skilled marketing professional with more 20+ years of global, high tech marketing experience. What she likes is the opportunity to explain complex technical information to people in a way that makes good business sense. She’s been described as "exceptionally outgoing," which is true. This characteristic is what fuels her passion for being a trusted advisor and partner with customers, talking with them, satisfying their needs, and forming long-term business relationships. Eileen likes knowing we make a difference in customers' lives. Eileen understands the importance of consistent, cogent messaging at all levels. Her knowledge of marketing in the technology sector is significant. She has strong experience with Cloud/digital, social media, product development and launches and technical services marketing. Eileen has learned the secrets of navigating ambiguous environments to create optimum performance. Today Eileen is the founder and President of Fisher Consultants, a Personal Branding company focused on technology experts and ensuring they stand out as leaders in their areas of expertise. Prior to Fisher Consultants, she worked for a boutique SQL Server Consulting Firm, SolidQ as the Director of Global Marketing. The majority of her career was spent at Microsoft doing a variety of marketing roles. Contact Eileen at eileen.fisher@fisherconsultants.com.

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